出版地址:EMERALD GROUP PUBLISHING LTD , HOWARD HOUSE, WAGON LANE, BINGLEY, ENGLAND, W YORKSHIRE, BD16 1WA
期刊简介
Journal of Fashion Marketing and Management《时尚营销与管理杂志》(一年5期). Journal of Fashion Marketing and Management (JFMM) ensures that readers heighten their understanding of issues affecting their industry through the latest thinking and current best practice.The specific aims of the journal are to:Provide a refereed forum for empirically based research in clothing marketing and management;Encourage the production and dissemination of rigorous academic papers addressing major marketing and management issues facing the worlds fashion manufacturing and retailing sectors;Identify best managerial and marketing practices internationally and to promote their widespread use in the sector...